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BACKGROUNDER
Headquartered in Forest Park, IL., Rocket USA is
a company dedicated to the design and manufacture of quality made
toys, games, gifts, and novelties. It was founded in 1997 by Michael
Perry.
COMPANY PHILOSOPHY
Rocket USA was founded on the premise
that consumers would welcome the opportunity to buy quality reproductions
of tin toys, games, and gifts. Initially Rocket USA’s designs
were patterned on what many consider to be America’s Space
Age of Innocence. This was a time when space exploration and robotics
were in the beginning stages and every man, woman and child was
full of fanciful notions about robots, space travel and the galaxies
beyond. This premise has been expanded to include a broader range
of fun, imaginative and uniquely designed toys, games, gifts, and
novelties.
“The challenge and the fun for Rocket USA
is to come up with creative toys and games. As people fall in love
with them and want them, the toys build equity for the company and
evolve a history of their own”, says Michael Perry, Rocket
USA President.
Rocket USA has developed a product and marketing
philosophy to support its commitment to these classic values.
ROCKET USA PRODUCT LINES
Rocket USA’s product lines
are especially appealing to those who remember the golden era of
durably-built, wind-up, bump-n-go, all-tin toys of the 1950’s
and 60’s. Although, Rocket USA has tapped into the current
trend of retro nostalgia, it is not the only ingredient in its recipe
for success.
Rocket USA’s ability to successfully combine
a modern day twist to its nostalgic identity has also played an
integral part in it’s continued growth. It was sought out
by Twentieth Century Fox and Matt Groening
to design and produce toys and gifts featuring characters from their
hit animated TV shows Futurama™ and The
Simpsons™. Rocket USA has gone on to obtain other
top notch licenses such as The Family Guy™
and Bozo the Clown™. This ability to combine
the old with the new has helped pave the way for the renewed interest
in yesteryears toys for a new generation of children.
Rocket USA’s licensed product lines include:
-
The Family Guy™
tin toys and die cast figures
- Futurama™
tin toys, gifts, games and cubicle signs
-
Bozo™ inflatable bop bags, kazoos, and
games
Self proprietary product lines include:
- Uncle
Sam’s Bank™ register style tin banks
- Whirl-O™
tin magnetic yo-yo tops
- Toddle
Waddle Scooters™ classic ramp walker toys3
- Battling
Bush™ inflatable political bop bags
- Big
Key™ tin wind-ups
- Kazoo
Land™ Kazoos uniquely shaped magnetic kazoos
- GOO
BAHS™ ooey gooey stress relief
- Go
Girl™ fashion purses
- Gort™
tin sci-fi classic robots
Within these categories, each product is packaged
with Award-Winning box art and packaging designed by Rocket USA.
It is made with high-quality materials and patterned after classic
styles of the toy’s era. The packaging adds an aesthetic value
that is attractive not only to collectors but anyone who enjoys
quality graphics and substantive packaging.
Rocket USA prices all of its products competitively
and markets them through catalogs, independent gift, toy, model,
hobby, comic and specialty retailers and chains.
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